In 2025, social media presence has become more important than ever. Brands, influencers, and creators must establish their presence across various social media platforms to gain insights. Social Media Management tools are a blessing in disguise in today’s time. Managing various Platforms, from TikTok to Threads, manually is a tedious process. Whether you’re a creator, brand, or influencer, systematic social media planning can skyrocket your online presence. In this blog, you’ll get a detailed insight into the features of the best social media tools.
Why You Need Social Media Management Tools in 2025
- Content overload:Â With a variety of content to be posted, like short videos, long videos, tutorials, reels, posts, carousels, and many more, preparing a content planner is very important. It is crucial to post at the right time on the right platform to skyrocket your growth curve.
- Cross-Platform posting:Â Posting on various platforms manually is inefficient.
- AI and automation: Social media management tools now offer AI and automation that simplifies your tasks.
- Get access to collaboration tools alongside social media management.
- Unified engagement box to manage inbox, comments, and likes on one platform.
Best Social Media Management Tools
1. Sprout Social
It stands out due to its all-in-one dashboard feature, social listening, and employee advocacy. It is a perfect fit for agencies and enterprises as it integrates seamlessly with all the platforms and manages reviews from Google My Business, Trustpilot, and Facebook. Features:- The Smart Inbox combines messages from all platforms.
- ViralPost enables publishing at a scheduled time.
- Tracks hashtags and URL
- Offers an Employee advocacy feed that amplifies business reach
- AI-powered social listening to get detailed insights
- AI-powered content suggestions
- CRM integration
- Standard: $249/month (5 profiles, basic scheduling, analytics)
- Professional: $399/month (10 profiles, competitive reports, trends analysis)
- Advanced: $499/month (automation, chatbot integration, advanced listening)
- Enterprise: Custom pricing
2. Zoho Social
Offers robust predictions for best posting times and deep analytics features. It is part of the Zoho Ecosystem, enabling seamless integration across all platforms. Features:- Smart scheduling
- detailed reports and analytics
- Collaboration tools (chat, calls, workflows)
- Unified listening
- Persona reports
- Bulk posting
- Collaboration tools for teams
- Standard: $15/month (1 brand, 9 channels)
- Professional: $40/month (team features, advanced reports)
- Premium: $65/month (brand monitoring, ad integration)
- Agency plans: Start at $320/month
3. Buffer
Buffer is a favourite due to its simplicity in operations and affordability. It is a user-friendly tool, ideal for small businesses and solo creators. Features:- Simplified user interface
- Browser extension
- Simple analytics
- Affordable pricing tiers
- Drag-and-drop post scheduling
- Collaboration option for small teams
- Free Plan: 3 channels, 30 scheduled posts
- Essentials: $6/month per channel (analytics & engagement tools)
- Team: $12/month per channel (team collaboration)
- Agency: Custom pricing
4. SocialBee
This tool is focused on content categorisation and evergreen posting. It is a powerful tool for actual content creation. Create categories like promotional or curated content and schedule the content. Features:- AI integration and media integration with Canva
- Post-recycling
- Content approval workflows
- Automated content strategy generation
- Audience growth tools
- AI caption generator
- Bootstrap: $29/month (5 profiles, category scheduling)
- Accelerate: $49/month (10 profiles, more automation)
- Pro: $99/month (25 profiles, full analytics, priority support)
5. Metricool
It is a fast-growing tool with competitor research and advertising analysis. It offers an intuitive social media scheduler and affordable pricing options.
Features:- Real-time social analytics
- Ad campaign management
- Multi-account scheduling
- Croos-platform scheduling
-
SmartLink for bio optimization
- Free Plan: 1 brand, basic features
- Starter: $22/month (1 brand, 5k tracked posts)
- Advanced: $45/month (5 brands, advanced analytics)
- Enterprise: Custom pricing
6. Planable
A collaboration-first platform built for teams and agencies. It reviews, approves, and publishes content seamlessly. Features:Â- Visual content calendar
- Real-time feedbacks
- Preview mode for posts
- Real-time collaboration (like Google Docs for social)
- Side-by-side preview for posts
- Free: 50 total posts
- Basic: $13/user/month (unlimited posts, scheduling)
- Pro: $26/user/month (approval workflows, analytics)
- Enterprise: Custom pricing
7. Hootsuite
It is known for a robust social media calendar, social listening, and analytics. It is a prime choice for brands seeking an all-rounder solution. Features:- Â Best time to post recommendations
- Socia listening
- Competitor analysis
- Engagement inbox
- Paid ads management
- 150+ integrations
- Professional: $99/month (10 social accounts, unlimited scheduling)
- Team: $249/month (3 users, team workflows)
- Business: $739/month (5 users, advanced reporting)
- Enterprise: Custom pricing
Feature comparison tables
| Tool | Scheduling | Analytics | Collaboration | Social Listening | AI Features | Price Range |
|---|---|---|---|---|---|---|
| Sprout Social | Yes | Advanced | Strong | Yes | Yes (listening) | Premium |
| Zoho Social | Yes | Detailed | Strong | Yes | No | $15+/mo |
| Buffer | Yes | Basic | Moderate | No | No | Affordable |
| SocialBee | Yes | Advanced | Team-friendly | Yes | Yes (copilot) | Moderate |
| Metricool | Yes | Advanced | Moderate | No | No | Budget-friendly |
| Planable | Yes | Basic | Strong | No | No | Moderate |
| Hootsuite | Yes | Advanced | Strong | Yes | Yes | Premium |
Conclusion
In 2025, social media management tools have taken a giant leap forward, boasting incredible capabilities that redefine how we connect and engage online. With cutting-edge AI-driven content creation, you can effortlessly craft captivating posts that resonate with your audience. Advanced analytics provide deep insights into performance, allowing you to fine-tune your strategy like never before. Plus, with streamlined collaboration features, working with your team has never been easier, paving the way for creativity and efficiency to shine. Embrace the future of social media management!.
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Choose Buffer or SocialBee if you’re just starting.
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Pick Sprout Social or Hootsuite if you need enterprise-grade features.
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Go with Planable or Agorapulse if you’re an agency managing multiple clients.
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Experiment with AI-first platforms if you want cutting-edge automation.
👉 Test out free trials before committing—because the right tool should save you time, grow your audience, and maximize ROI.
Also, check out the Best times to post on YouTube (2025) to plan your content calendar more effectively.
