If you’re looking forward to making your YouTube channel a success, focusing on the best times to post on YouTube is important. While content quality is crucial, posting at the right time is also a necessity to maximize your views and surging the subscribers count. In 2025, timing is more crucial than ever due to the focus of the YouTube algorithm on early views. This guide covers the best time to post on YouTube, along with the most current, research-backed advice for content creators, with key industry insights and actionable strategies.
Quick tips: The most reliable time to post on weekdays is between 2 PM and 4 PM, as users are likely to explore YouTube during their lunch break and leisure time. On weekends, it is best to post earlier in the morning.
Why Does Posting Time Matter?
- Early engagement signals are crucial for the YouTube algorithm.
- Aligns your content at the peak time to ensure viral content.
- Niche audience behaviour varies, and knowing what your audience is interested in can be a game-changer for your business.
Best times to post on YouTube globally
Here’s a breakdown of peak times to post your content to increase YouTube views. The timing mentioned should be followed in Local time.| Day | Best Time to Post | Reasoning/Context |
|---|---|---|
| Monday | 2 PM–4 PM | Post-lunch scrolling, office breaks, and YouTube binging |
| Tuesday | 2 PM–4 PM | Education, how-tos, and lunchtime viewers |
| Wednesday | 11 AM–1 PM | Midweek slump, peak engagement pre-afternoon |
| Thursday | 2 PM–5 PM | High performance for Shorts, pre-evening relaxation |
| Friday | 12 PM–3 PM | Weekend warm-up, entertainment seekers |
| Saturday | 9 AM–11 AM | Leisure viewing, vlogs, family, and lifestyle content |
| Sunday | 10 AM–12 PM | Early risers, casual weekend audience |
Best days to post on YouTube
- Wednesday at 4 PM is the best day and time to post to expand your reach.
- Sundays are the worst days to post, followed by Saturdays.
Industry-Specific YouTube Posting Times
| Industry/Content | Peak Time (local) |
|---|---|
| Gaming | 3 PM, 7 PM, 9 PM |
| Education | 9 AM, 12 PM, 6 PM |
| Fitness & Health | 6 AM, 10 AM, 7 PM |
| Tech | 8 AM, 12 PM, 6 PM |
| Food & Cooking | 11 AM, 4 PM, 7 PM |
| Entertainment | 1 PM, 5 PM, 9 PM |
| Business & Finance | 7 AM, 11 AM, 6 PM |
| Kids Content | 8 AM, 3 PM, 7 PM |
Best times to post on YouTube shorts
- The best times to post on Shorts are in the early morning (6 AM – 8 AM) or late afternoon (3 PM – 5 PM) for motivational content.
- For weekdays, 3 PM – 6 PM and 6 PM – 9 PM are two peak time windows.
- For weekends, 9 AM – 11 AM is a good activity time.
- Shorts thrive on casual, break-time scrolling and “idle moments”
Best time for live streams
The idle time to go live is 30 to 60 minutes before the peak activity time, so that you are already live when your audience comes online.How to Find the Best Time for YOUR Channel
- Go to YouTube Studios.
- Click on Analytics.
- Click on Audience.
- Study the graphics of active times for your users.
Pro tip: Schedule videos to go live 30–60 minutes before the peak traffic window.
Best tools to schedule YouTube Posts
TubeBuddy: Offers insights into when your users are most active VidIQ: Provides optimisation tools, an in-built chatbot to answer questions, and provides best posting time recommendations. Buffer: Assists in pre-made videos and scheduling the posts YouTube Scheduler: Native YouTube tool to schedule uploads ahead of time.Essential Strategies for Perfect Timing
- Upload 1-2 Hours before peak time.
- Make sure to upload in the first hour of the peak time slot.
- Post videos consistently in a fixed time frame.
- Adjust the post based on your audience’s timings.
- Experiment with different timings to know what works best for you.
- Analyse the competitor’s account and take a note of their posting pattern.
How many videos can you upload to YouTube?
You can upload as many videos as you want in a day, but make sure to keep a gap of at least a few hours between 2 videos to avoid overshadowing and competing for reach between 2 of your videos.Final Thoughts
Unlocking the best times to post on YouTube in 2025 goes beyond merely adhering to a standard timeline—it’s about deeply understanding your audience and niche while maintaining consistent engagement. By fusing exceptional content with precise timing, you can dramatically enhance your organic reach, accelerate subscriber growth, and significantly boost your monetization opportunities by complying with the requirements of the YouTube algorithm.
Don’t miss out on our exciting blog post about the Best Times to Post on Instagram in 2025! Discover the trends that will elevate your social media game!
